Expertise

A market entry strategy that utilizes your key business strengths & resources

There isn’t one right answer for how a company should/can do business in China. In fact, there are several equally right market entry strategies to take products and services to China’s market.  In designing a best fit strategy for you, our approach recognizes and utilizes your core business strengths and resources in addition to the uniqueness associated to products such as intellectual property, level of complexity in the sales process, legal issues, market barriers, import regulations and industry specifications and more.

A strategic plan with measurable targets

A strategic plan allows you to maximize your market share in China. Our philosophy creates a winning strategic plan in two stages:  a market entry plan and a market penetration plan. The market entry strategy establishes your market presence and creates a strong foundation for you to realize your return on investment within the shortest time possible.  The market penetration strategy follows and will maximize the market share you are entitled to.

Existing Chinese partners and qualifications of new partners

We recognize the level of importance in working with qualified, trust-worthy, honest and result-driven individuals and organizations. Over the past 20+ years, we have worked with many Chinese partners and have developed a process for identifying qualified partners.  Our experience has allowed us to build a solid network of time-tested, qualified individuals and organizations ready to work with you. We are continuously building new Chinese partnerships and furthering current relationships in an effort to provide you with the broadest, most qualified network available.

Intellectual property protection

We are committed to protecting your intellectual property, a primary challenge for many American companies transitioning into Chinese markets.  We believe that the best protection is prevention.  It is realistic to protect your IP internally through well-developed strategy and externally through legal protection.