Be Aware: Using email to market China’s businesses is a non-starter
The experiences of several American companies tell us that attempts to develop a dialogue, via email, with potential trade partners in China is an exercise in futility. Not for lack of trying, one effort extended across 1.5 years without effect. Difficult enough to use this sales tool in America, minus a language barrier—never mind the challenge of overcoming a cultural reaction that rejects this form of communication as intrusive and impolite—unserious. ADDED TO OTHER MISSTEPS, EMAIL TO CHINA FIRMS WORKS AGAINST MARKETING ...
How to put your products in front of 500 million consumers in China
There are currently over 500 million people in China who use Internet to shop, for entertainment and to search for information. The online retail market in China should be not overlooked by US consumer goods companies; however, it is very important to point out that this market works quite different than it does in the US. Getting to know the rapidly growing “e-tailing” phenomena will help you to capture many new business opportunities. Why the online approach is ...
Will you be lucky in the year of the dragon?
The year 2012 is the year of dragon or water dragon. It is said that the water dragon is the best dragon of all. It is the most powerful, magical, and promising dragon and comes only once every 60 years. The dragon is symbolic of Chinese emperors. Any child born during the year of the dragon will have every good trait that the legendary dragon has—smart, leadership qualities, and a bright future. This is Chinese astrology that the ...
Have you ignored private label business opportunities in China?
Entering the Chinese market is not an easy task and requires investment as well. Cost of entry varies per industry, which depends on regulation requirements and the competitive environment. For instance, health food products, such as nutritional supplements and pharmaceutical products, or cosmetic products, such as antiaging cream and lip gloss, are all subject to import regulation by the Chinese Food and Drug Administration. Application is lengthy and costly, and many US companies are unwilling to invest ...
